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Will Burger King's Menu Revamp Look McFamiliar Again?

Burger King's "Big King" sandwich
Burger King's "Big King" sandwichPhotograph by Burger King via AP Photo

Burger King, in its latest attack against arch rival McDonald’s, declared last week that its Big Mac alternative will now be even bigger. Here we go again.

The Big King will now have 0.8 ounces more beef than the Big Mac, although Burger King demurred when asked exactly how much extra meat was being added in this latest effort to stick it to McDonald’s. “The size of the former Big King patties is proprietary,” a representative said in an e-mail. Burger King is far less coy about turning McDonald’s own ideas against it.