The Anti-Under Armour: Tiny Swedish Company Wins Big on Speedskating

Olympic champion Sven Kramer of the Netherlands competes during the 2014 Sochi Winter Olympics Photograph by Jung Yeon-Je/AFP via Getty Images

The Olympics are shaping up to be a disaster for Under Armour, but things are progressing quite nicely for the tiny Swedish apparel brand that dresses Dutch speedskaters.

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