With K-Cup Deal, Coca-Cola Invites Itself Back Into Your Home

Photograph by Jeremy Hudson/Getty Images

Americans have a waning taste for soda. It’s not just the calories—even diet soda sales are down. So it’s no surprise that Coca-Cola reported another quarter of falling soda sales in North America, down 3 percent in the fourth quarter compared with a year earlier. The company’s solutions include pouring $1 billion into global marketing by 2016, which will come from cost cuts. Coca-Cola’s also finding new ways to get its beverages to more consumers—for instance, through the new Keurig Cold machines, as it announced two weeks ago.

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