Skip to content
Subscriber Only

Under Armour Goes to Damage Control Instead of Gold in Sochi

Instead of going for gold at the Sochi Winter Olympics, Under Armour Inc. has gone into damage control.

The poor performance of the American speedskating team, wearing the Baltimore-based company’s scientifically designed bodysuits, undercut the apparel maker’s claim that its clothing makes the best athletes even faster. The U.S. team voted to revert to older Under Armour suits to improve its performance, and still hasn’t won a medal.