Levo League's New Model for Millennial Media

Levo League is supported in part by investors like Facebook COO Sheryl Sandberg, pictured Photograph by David Paul Morris/Bloomberg

With so many companies chasing gen Y women, why is Levo League getting so much buzz? Sure, Levo Chief Executive Caroline Ghosn is the daughter of Carlos Ghosn, who runs both Nissan Motor and Renault. Ms. Ghosn and her Levo co-founder, Amanda Pouchot, are both millennials themselves. And it helps to have support and $1.25 million of seed money from such investors as Facebook Chief Operating Officer Sheryl Sandberg and AOL’s Susan Lyne. Scoring interviews with such folks as Warren Buffett will also put you on the map.

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