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Three Ways Comcast Can Win the Future of TV

Comcast Chief Executive Officer Brian Roberts is well aware that a radical transformation is about to sweep over the television industry. “I believe television will change more in the next five years than in the last 50,” Roberts told Bloomberg Businessweek not long ago.

In the wake of Comcast’s newly announced deal to purchase Time Warner Cable, it’s tempting to think that legacy players such as Comcast, wedded as they are to the current system, will be the most vulnerable to the coming changes. They won’t be fast enough or savvy enough, goes the thinking, to keep up with new entrants like Netflix, Amazon, and Apple which have already proven adept at seizing opportunities amid the fog of disruption and  creating sleek, new products that cater to consumers’ changing media habits.