High Stakes for Snowbound Florists on Valentine's Day

For romance, nothing really disappoints like an overhyped Valentine’s Day—except perhaps a soggy, snowstorm-spoiled Valentine’s Day. Just ask 1-800-Flowers and FTD, each scrambling to deliver roses and other love-inspired arrangements in a foot of snow, with highways that are either a mess or totally closed.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.