Mark Cuban Wants You to Put Away Your Phone at NBA Games

The Sacramento Kings dunk against the Dallas Mavericks. Photograph by Danny Bollinger/NBAE via Getty Images

Vivek Ranadive, the newest owner in the NBA, thinks he knows what fans want from their mobile phones during games. They want to see stats, socialize with other fans, and order beer without getting up. “The future is about giving people an extremely contextual experience,” says Ranadive, who led the group that purchased the Sacramento Kings last May for $534 million. “People love to play games and they love to participate.” In short, they want more.

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