Dating Websites Get Sick of Flings and Start Wooing Couples

Photograph by David Cleveland/Corbis

Dating websites don’t want to pressure their users, but it’s time to discuss where this is all going. Don’t get them wrong, it’s been fun arranging algorithmic matches and occasionally getting lucky. But the average user spends about seven to nine months with a dating website before disappearing, and brands like Match.com and HowAboutWe are looking for more of a commitment.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.