Watching Olympics Online? Here's Why You See the Same Ads Over and Over

A couple watch Olympic coverage on a television in Sochi on Feb. 10 Photograph by David Goldman/AP Photo

Variety is one of the true joys of the Olympics, a three-week span during which viewers can watch athletes from around the world skiing through the woods with guns, going on spandex-clad sled rides, and soaring above a crappy snowboard halfpipe, all within the course of an hour. But if you’re watching NBC’s online coverage, better brace yourself for some mind-numbing repetition: The same BP commercial has run three times in four minutes during a replay of the men’s moguls, and one spot for Bounty paper towels played three times in a row during a single break.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.