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Prada Gets Even More Elitist and It Pays Off

Prada Gets Even More Elitist and It Pays Off
Photograph by Chris Ratcliffe/Bloomberg

If one has a $3,000 handbag, she shouldn’t let just anyone get their grubby hands on it. That’s the message this morning from Prada, which has been limiting the amount of fancy clothes and accessories it sells through wholesale channels.

Instead, the Italian design house has been opening its own stores, adding 79 in the past 12 months to bring the tally to 540.