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Heineken Sees 2014 Sales Advancing After Annual Profit Drop

Heineken NV, the world’s third-biggest brewer, expects sales to advance this year after reporting a decline in 2013 profit amid weak consumption in central and eastern Europe.

Volume will improve on an organic basis in fiscal 2014, the Amsterdam-based company said today in a statement, and sales will advance as a “gradual economic recovery” helps trading in some of its markets. Group organic beer volume fell 2.7 percent last year and consolidated organic revenue slid 0.9 percent.