Hungry for Ads, HLN Tries to Be Cable TV's Social Media Factory

Photograph by Erik S. Lesser/The New York Times via Redux

Are consumers really hankering for more curated, re-purposed viral Web content? There have been recent signs of growing viral-media fatigue. Even so, at least one major media company is betting that there’s still room for a lot more doge in our lives—especially on cable TV.

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