Hasbro Is Banking on Movie Blockbusters to Sell Toys to BoysBy
Parents may call Hasbro lots of things: all-star purveyor of My Little Pony, maker of living room clutter, corporate parent of Mr. Potato Head. For investors, however, Hasbro is less a pure toymaker than a merchandising extension of Hollywood blockbusters, be it Transformers or Star Wars. And as go the movies, so go Hasbro’s fortunes. Which is why 2013—not a major year for kids’ movie-toy franchises—was less than stellar, following broader trends in the industry that have hurt the story for toymakers.
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