Goal No. 1 for YouTube: Compete With TVBy
YouTube has been nibbling around the edges of the television industry’s $60 billion lunch for some time now. Last night The Information reported that Susan Wojcicki is the candidate likely to take over the video site; Google has neither confirmed nor denied the report. In any case, the challenges for the head of YouTube are clear: The site is one of Google’s biggest opportunities to make billions in ad dollars without convincing users to do something differently than what they’re already doing.
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