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SodaStream’s New Mainstream Rivals: Coke and Green Mountain

No longer will homemade soda fiends be relegated to sipping generic-label cola.

Coca-Cola announced on Wednesday that it’s buying a 10 percent stake in Green Mountain Coffee Roasters for $1.25 billion. It’s not a move to get into the coffee business but rather an aggressive push to compete directly with SodaStream, which sells do-it-yourself carbonation machines as well as the flavor syrups that go with them. Coke will be the first company to feature its brands in Green Mountain’s new Keurig Cold machines, set to debut in 2015.