For Brands, Being on Twitter Means Always Having to Say You're Sorry

Cleveland Browns fans looking for some action on Super Bowl Sunday found their antagonist in Purell. The hand sanitizer brand took to Twitter during the game with a taunt about how the Broncos looked as bad as the Browns. By early Monday morning Purell had pulled the tweet, apologized on Twitter and on the website of Cleveland’s major newspaper, and promised that nothing like that would happen again.

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