SAC Capital Takes Down Its Shingle, Ponders New Name

SAC Capital Advisors’ offices in Stamford, Conn. Photograph by Douglas Healey/Bloomberg

A massive insider-trading investigation has a powerful way of sullying a brand. Not surprisingly, SAC Capital Advisors is looking for a new name as it settles accounts with securities regulators and gets back to the business of investing. It’s a fresh start for the Connecticut-based firm, and the possibilities are endless–at least until it bumps up against Web domain squatters and trademark protections.

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