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McDonald's Wants You to Watch How McNuggets Are Made

McDonald’s is confronting its public image problem in a way that only McDonald’s can: throwing back the curtain on the mysterious McNuggetification process.

In response to a consumer’s question about whether McNuggets contain “pink goop,” the chain’s Canada headquarters released a video last week that provides a look inside supplier Cargill’s facility in London, Ont. Bins of chicken breasts are shown going into grinders before being shaped, breaded, and packaged. The same process is used in the U.S., according to the company.