Two Young Entrepreneurs Pitch Cricket Bars for the Paleo Crowd

Exo Bars Photograph by Tag Collective

As a student at Brown University, Gabi Lewis was the kind of health nut who made his own protein bars from scratch. His roommate, Greg Sewitz, got interested in entomophagy—eating insects, if you didn’t go to Brown—and on a lark, the pair tossed 2,000 dried crickets in a Vitamix with some dried fruit and raw cacao. They handed out their creations after parties and sold them at the campus farmers market. “We were doing it for our drunken friends,” Lewis says.

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