Nestle’s PowerBar Sold to Post Amid Sports Snack Demand

Post Holdings Inc., the maker of Raisin Bran cereal, agreed to buy the PowerBar and Musashi sports nutrition brands from Nestle SA to take advantage of increasing demand for health and fitness related snacks.

Post will combine the divisions with its existing nutrition business to create a unit with annual revenue approaching $550 million, the St. Louis-based company said in a statement today. Terms of the deal will be published within four days, and the transaction is likely to be completed in Post’s fiscal third quarter, according to the statement.

Chairman and Chief Executive Officer William Stiritz has been buying products such as Premier Nutrition supplements and Hearthside Food Solutions’ organic cereals and snacks since Post was spun off from Ralcorp Inc. in 2012. The global active nutrition category is expected to grow at a compound annual rate of 7 percent from 2014 to 2017, Post said.

“It’s truly exciting to continue the transformation of Post and to increase the role active nutrition will play in that transformation,” Stiritz said in the statement.

Herbalife Investor

Stiritz is the third-largest investor in Herbalife Ltd., a maker of weight-loss shakes and nutritional supplements, with a 7.4 percent stake as of Jan. 29, according to data compiled by Bloomberg. Stiritz said in November he was willing to take part in a leveraged buyout of the company, which operates in more than 80 countries. Last week, Tim Ramey, an analyst for D.A. Davidson and one of Herbalife’s biggest defenders, joined Post as a director of strategic ventures on a consulting basis.

Nestle, the world’s largest food company, has been scaling back its assets. The Swiss food company agreed in November to sell its Jenny Craig diet business in North America and Oceania to private-equity firm North Castle Partners for an undisclosed amount.

Post slipped 0.3 percent to $55.38 at the close in New York and advanced 44 percent last year. Nestle declined 0.2 percent to 65.65 francs in Zurich. The stock increased 9.6 percent in 2013.

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