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Mercedes Sets January U.S. Sales Record Adding Entry-Lux Buyers

Mercedes-Benz, the top-selling luxury-auto brand in the U.S. in 2013, started out this year in the lead with record January sales as carmakers broaden their lineups to bring in younger buyers.

The Daimler AG unit sold 22,604 vehicles last month, 103 more than a year earlier, led by the new entry-level CLA car, according to a statement yesterday. Bayerische Motoren Werke AG’s BMW, surpassed by Mercedes in 2013, reported an 11 percent gain to 18,253.