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Manning Millions Vanish as Newcomer Wilson Poised to Cash In

Quarterback Russell Wilson and his Seattle Seahawks teammates came to the New York area and won not only the Super Bowl but, in the part that matters to companies seeking athlete endorsers, the hearts and minds of those watching on television.

In the afterglow of their 43-8 victory over the Denver Broncos and their platinum endorser, quarterback Peyton Manning, Madison Avenue executives will flock to Wilson, said Bob Dorfman, executive director at San Francisco-based Baker Street Advertising. The win, Dorfman said, will result in at least another $2 million in endorsements, about four times what the second-year player was paid by the Seahawks this season.