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An Interracial Cheerios Super Bowl Ad, Minus YouTube's Hateful Comments

When Cheerios posted an ad to YouTube in May featuring an interracial couple, the comments section—as it so often does on Google’s video-sharing website—erupted with bile. Racist bile, in this case. This caused a stir, even though it’s nearly impossible to be surprised by ugly comments on YouTube. You could post a video about cabinet repair and draw dozens of foul-mouthed segregationists out of the woodwork.
 
The episode gave General Mills the chance to stand up to the backlash and earn a round of good will from everyone who abhors racism, so it makes sense that the company would make a Super Bowl spot featuring the same interracial family. It’s already up on YouTube and it’s adorable. And the comments section isn’t a cesspool of hatred.