The Detroit Auto Show Is Over, and Ford Aced It on TwitterBy
Ford Motor may not have had the hottest sports car at this year’s Detroit Auto Show, but it garnered far more social-media attention than any other carmaker.
Over the course of the 13-day show, which ended Sunday, some 24,080 messages posted on Twitter crowed about Ford’s lineup, more than triple the tally of Toyota Motor’s Lexus, the next most-discussed brand, according to analysis for Bloomberg Businessweek by Networked Insights, a company that helps major brands craft digital-marketing strategies. Here’s how the field finished in terms of Twitter volume in Detroit:
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