The Detroit Auto Show Is Over, and Ford Aced It on Twitter

Ford F-150 trucks during the the 2014 North American International Auto Show in Detroit on Jan. 13 Photograph by Daniel Acker/Bloomberg

Ford Motor may not have had the hottest sports car at this year’s Detroit Auto Show, but it garnered far more social-media attention than any other carmaker.
 
Over the course of the 13-day show, which ended Sunday, some 24,080 messages posted on Twitter crowed about Ford’s lineup, more than triple the tally of Toyota Motor’s Lexus, the next most-discussed brand, according to analysis for Bloomberg Businessweek by Networked Insights, a company that helps major brands craft digital-marketing strategies. Here’s how the field finished in terms of Twitter volume in Detroit:

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