Why JetBlue Is Loving the Single Life

Photograph by Patrick T. Fallon/Bloomberg

Travel up and down the eastern seaboard has been iced to a halt by all that snow. You can’t help but think back to JetBlue Airways’s worst day ever seven years ago, when planes full of passengers were stranded on the tarmac of New York’s JFK Airport for as many as 11 claustrophobic, Terra-chip-hoarding, bathroom-stenched hours. The affair cost JetBlue $30 million and could well have killed the decade-old startup, not unlike the dozens of other discount airlines that have come and gone since the industry was deregulated in the late 1970s.

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