Davos: Avoiding the Big Lie

Delegates during a break in sessions on the opening day of the World Economic Forum in Davos, on Jan. 22 Photograph by Chris Ratcliffe/Bloomberg

You need to be uncomfortable and apprehensive: True strategy is about placing bets and making hard choices. The objective is not to eliminate risk but to increase the odds of success.
—Roger L. Martin, professor and former dean at the University of Toronto’s Rotman School of Management, The Big Lie of Strategic Planning, Harvard Business Review, January-February 2014.

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