Skip to content
Subscriber Only

The New York Two-Step: Country Music Grabs Foothold in Gotham, Spawns National Brand

Blake Shelton performing in Nash FM's 94.7 "Nash Bash" at New York's Roseland Ballroom
Blake Shelton performing in Nash FM's 94.7 "Nash Bash" at New York's Roseland BallroomPhotograph by Taylor Hill/Getty Images

Country music on the radio is showing signs of winning over New Yorkers’ achy breaky hearts.

A year ago, Cumulus Media launched Nash FM, the first country music radio station to air in New York in nearly two decades. At the time, the move was viewed with plenty of skepticism. New York, after all, is not exactly Branson, Mo.