Yelp Inc., the service for online restaurant and local business reviews, said the booming rise in smartphones is a key part to its international growth.
“We’re seeing close to 50 percent of both traffic and ad impression opportunities on mobile. It’s become a huge part of our business,” Yelp Chief Executive Officer Jeremy Stoppelman said today in an interview with Bloomberg TV. “Over the coming years you can probably expect that it will keep nudging up as more and more turn to their mobile phones and less and less on their desktop computers.”
