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Faced With Recall, Tesla Asks Just What ’Recall’ Means

Elon Musk, the billionaire co-founder of electric carmaker Tesla Motors Inc., is sniping over semantics with the industry’s regulator, the latest step in what he calls a crusade to revolutionize the automobile.

The flap began as the U.S. National Highway Traffic Safety Administration last year started investigating battery fires in the $70,000-and-up Tesla Model S sedan. It escalated after the agency listed as a recall Tesla’s steps to reduce fire risks during recharging. An exasperated Musk took to Twitter Jan. 14, saying “the word ‘recall’ needs to be recalled.”