Nestle Purina Completes Purchase of Pet-Treat Marketer Zuke’sLauren Coleman-Lochner and Matthew Boyle
Nestle SA, the world’s biggest foodmaker, bought a U.S. dog and cat-treat company for an undisclosed price to add natural pet products.
Nestle recently completed the purchase of Zuke’s, a Durango, Colorado-based marketer of natural pet snacks, the company said today in a e-mailed statement. Encore Consumer Capital, a San Francisco private-equity firm, confirmed the sale on its website.
Nestle, the maker of Alpo and Beneful dog food, is seeking to expand in the fast-growing natural pet food business. Nestle’s petcare unit accounted for 10.8 billion Swiss francs ($11.9 billion) in sales last year, or about 12 percent of the Vevey, Switzerland-based company’s total.
Zuke’s products include Hip Action, aimed at helping maintain hip and joint function in dogs, and Skinny Bakes, low-calorie dog biscuits. The company created the first “energy bar” for dogs in 1995, according to its website.