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Acer to Focus on Computer Hardware for Turnaround, New CEO Says

Acer Inc., the Taiwanese personal computer maker that is set to post a third-straight annual loss, plans to build on its hardware background to turn the company around, Chief Executive Officer Jason Chen said.

“We need to dig ourselves out of a hole,” Chen, who took over as CEO and president on Jan. 1, told reporters at the company’s headquarters in Taipei yesterday. “Operational excellence” will be the key to doing so, he said.