's Marc Benioff Uses His Platform to Pitch Products

Benioff Photograph by Kim Kulish/Corbis

Marc Benioff loves his Philips Sonicare toothbrush. Its sensors transmit data to his dentist that show how well Benioff brushes his teeth. The thing is so cool that the chief executive officer held it up before a crowd of 3,000 in New York on Jan. 8 and declared that he walked out of Costco with 50 of them to make sure he always has one in hand. And when did Benioff become so enamored with his Philips’s toothbrush? After meeting Philips CEO Frans van Houten at the World Economic Forum in Davos, Benioff said later, which led to the company becoming a “huge customer.”

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