Being Mary Jane Finds an Overlooked Audience: Black Women

Gabrielle Union in Being Mary Jane Courtesy BET Networks/Quantrell D. Colbert

On Tuesday night, BET unveiled Being Mary Jane, its new drama starring Gabrielle Union. More than 5.1 million people tuned in—the premiere was shown back to back, with the first run earning 3.3 million viewers, and the second snagging an additional 1.8 million—making it one of BET’s most successful premieres to date.

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