Vimeo's a Star for IAC, Thanks to Filmmakers

IAC looks to the video site to bolster its growth
The IAC Building in New York Photograph by Mario Tama/Getty Images

Among big consumer Web businesses, there may be no tougher battlefield than video sharing. With, Hulu, Netflix, and Google’s YouTube among the companies fighting for viewers’ time, it can be difficult for even a well-financed competitor to attract attention. For video connoisseurs, though, the mainstream services leave a big gap: None combine the reliable, ad-free HD video of Netflix with the kind of marketplace democracy that birthed YouTube’s endless stream of cat videos. It’s a gap that Vimeo, the video-sharing site loved by artsy filmmakers and long ignored by the market, is starting to fill.

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