Target Tries to Find Its Place in the Big City

The chain and other big retailers are opening scaled-down outposts in urban areas
Chicago skyline: David Joyner/Getty Images

Target has 1,797 stores in the U.S. One thousand seven hundred and eighty-nine of them are standard issue: usually built from scratch, located mostly in the suburbs, and averaging 135,000 square feet in size. The other eight are something else altogether—smaller, more urban, less uniform. These CityTargets, as the company calls them, are an experiment in scaling down; they could one day be an important way for the $73 billion retailer to keep expanding domestically.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.