Monarch Airlines Recruits CEO Swaffield From BA’s OwnerChris Jasper
Monarch Group said it recruited Andrew Swaffield from British Airways parent International Consolidated Airlines Group SA to run its airline operation.
Swaffield, born in 1967, will take over as managing director of Monarch Airlines Ltd. from April 1, assuming responsibility for the leisure carrier from Iain Rawlinson, the group’s executive chairman, according to a statement today.
Swaffield previously ran Avios Group Ltd., the frequent-flyer reward program at IAG, which was rebranded after the company’s formation in 2011 in a merger of British Airways and Iberia of Spain, having previously been known as AirMiles.
The executive has been MD at Avios and its predecessor since 2006, Monarch said. He previously worked at Thomas Cook and British Airways, where he headed up U.K. leisure sales.
Rawlinson said in the statement he’ll work with Swaffield on Monarch’s network expansion and fleet newewal plans.
The executive said last month in an interview that the carrier aims to conclude an order for 60 single-aisle planes by the end of February, with Boeing Co., Airbus Group and Bombardier Inc. models under consideration.