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Lindsey Vonn’s Withdrawal Leaves NBC Seeking New Olympics Face

Downhill skiing champion Lindsey Vonn’s withdrawal from the Sochi Olympics because of an injury deprives broadcaster NBC and sponsors of the most recognizable U.S. athlete a month before the games begin in Russia.

“How do we adjust? We change a little bit of our promotion, we look for another story,” NBC Sports Chairman Mark Lazarus said at a news conference in New York. “We will miss her. We wish we still had Lindsey there, but we don’t.”