Nissan Shows Redesigned London Taxi for Push Into MarketChad Thomas
Nissan Motor Co. unveiled a redesigned version of a taxi the Japanese carmaker is building for London after local authorities said they wanted the model to look more like the city’s iconic black cabs.
The revamped NV200 taxi, first shown in 2012, will go on sale in December, the Yokohama-based manufacturer said in a statement today. The vehicle will be equipped with round headlamps, new front bumper panels and a redone grill that mirrors the traditional face of London’s cabs.
“We have worked closely with the mayor’s office and associated stakeholders and interested parties to ensure that Nissan’s new cab not only raises the bar for both driver and passenger, but is also as instantly recognizable as its legendary forebears,” Andy Palmer, chief planning officer at the carmaker, said in the statement.
Nissan and Daimler AG’s Mercedes-Benz are pushing into London’s cab market to challenge traditional supplier Manganese Bronze Holdings Plc, which Zhejiang Geely Holding Group Co. bought last year in a rescue. Nissan is also targeting New York, Tokyo and Barcelona with taxis that it’s building.