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If Your Phone Knows Which Aisle You're In, Will It Have Deals on Groceries?

Todd Dipaola has seen the future of advertising, and it’s a Giant Eagle grocery store in Cleveland.

Dipaola’s company, inMarket, will today begin turning on a network of sensors in dozens of grocery stores in Cleveland, Seattle, and San Francisco that will allow companies to beam advertisements to people’s smartphones at the exact moment they’re standing in aisle six trying to decide which brand of beans to buy.