Have Smartphone, Need Snowplow: An App for Clearing Your Driveway

Photograph by Sharon Meredith

For the last eight years, Wills Mahoney has operated a small IT company in Syracuse, the upstate New York city that gets about 125 inches of annual snowfall. The severe winters—along with having a hard time finding a plow driver to clear his mother’s driveway—inspired him to borrow the business model of companies such as Uber and TaskRabbit that connect customers and service providers for an array of jobs. Why not do the same for snowplows?

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