Does It Make Any Sense for Overstock.com to Accept Bitcoin?

Right now, merchants seem to accept Bitcoin for three main reasons: They want press coverage, they’re libertarian fellow travelers, or they’re selling drugs. Assuming that last one doesn’t apply to Overstock.com, its announcement that it will begin accepting Bitcoin by mid-2014 seems to be some mix of the first two reasons. The online retailer, whose 2012 revenue totaled $1.1 billion, is the largest yet to jump on the Bitcoin bandwagon.

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