The Impending Bollywood Boom at the U.S. Box OfficeBy
Last weekend, the Indian action sequel Dhoom 3 set a new North American box office record for a Bollywood film, taking in $3.3 million from 236 theaters. The previous record, set last August by Chennai Express, with $2.2 million, was expected to fall: Dhoom 3 opened in more U.S. theaters than any prior Bollywood film and also benefited from an IMAX surcharge. (It’s the first Indian film shot in the large-screen format.) The movie’s success speaks to the remarkable rise of Bollywood films in the U.S. in recent years, and it offers some hints for their future here.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.