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How Will McDonald’s Get Rid of Those Unsold Wings?

How Will McDonald???s Get Rid of Those Unsold Wings?
Photograph by Getty Images

McDonald’s wasn’t able to sell about 20 perecent of the chicken wings it bought for its Mighty Wings promotion this past fall. When you’re as big as McDonald’s, that sort of oversupply means there are about 10 million pounds of the bone-in wings sitting in frozen storage, as the Wall Street Journal reported.

What will the chain do with all that surplus? “We’re bringing back Mighty Wings—stay tuned,” McDonald’s spokeswoman Lisa McComb wrote in an e-mail. Selling off the remainder shouldn’t be a problem, especially since it seems the fast-food giant is planning to bring the wings back at a lower price. While $1 per wing might not sound that bad, customers proved reluctant given the comparative bounty of 20 McNuggets for $5, as well as the Dollar Menu.