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Esurance Tracks Teen Drivers in Appeal to Parents

Esurance, the car insurer owned by Allstate Corp., is seeking to appeal to parents with technology that can disable their children’s mobile phones when they are behind the wheel and provide warnings when they drive too fast.

DriveSafe, available for free to Esurance policyholders who list teens on their plan, consists of a device installed in the car and a smartphone application, according to a statement from the company. Esurance, owned by Northbrook, Illinois-based Allstate Corp., focuses on sales through the Internet, rather than by agents.