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For Spain's Police, Twitter Is the Social Media Gun

Inside the press room of the national police in Madrid where they work on social media sites. Source: National Police Corps of Spain via Bloomberg
Inside the press room of the national police in Madrid where they work on social media sites. Source: National Police Corps of Spain via Bloomberg

With about 680,000 Twitter followers, 70,000 friends on Facebook and more than 4.2 million views of its YouTube videos, meet Spain's unlikely social media star: the National Police.

Among law enforcement agencies, it has the second most Twitter followers after the FBI, according to Carlos Fernandez Guerra, social media manager for the Madrid-based police force. It's also the world's most retweeted government institution, averaging 16,000 times a week, he said.