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Hello Kitty Embraced by Western Pop Stars Seeking Japan Sales

Music artists court Hello Kitty to enhance their visibility in Japan
Hello Kitty Embraced by Western Pop Stars Seeking Japan Sales

Photo Essay: Pop Divas Adore Hello Kitty

In late November, Lady Gaga showed up at the Tokyo TV studio of the Music Station program in a tricked out, cutie-pie outfit featuring a big cartoonish wig, pink bow, and anime-inspired eyes painted on her eyelids. As part of a marketing blitz for her new album Artpop, the star also did a photo shoot to promote a Lady Gaga-inspired Hello Kitty doll with long blond hair and a seashell bra.