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Natura Looks Abroad as Local Beauty Sales Slow

Natura Cosmeticos SA is counting on increasing sales from its Latin American units to drive growth as stagnant revenue from its core Brazilian market makes it the world’s worst performing cosmetics company.

Sales in countries such as Argentina and Mexico are poised to generate more profits as recent investments kick in, brand recognition grows and costs fall, Chief Executive Officer Alessandro Carlucci said. Meanwhile, Brazilian consumers, burdened with debt after the economy contracted 0.5 percent in the third quarter, are cutting spending.