Modern Farmer Combines Serious Coverage With LambCam, Hits Jackpot

Photograph by Parker Hatley

As mainstream media outlets struggle to balance a commitment to serious journalism with the public’s seemingly insatiable appetite for cute animals, Modern Farmer and ModernFarmer.com are in an enviable position. Launched less than a year ago and funded by Canadian investment firm Fiore Capital, the quarterly and its digital counterpart manage both straight-faced reporting and adorable animal livecams.

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