Fiat Looks to Maseratis, Jeeps, and the Cute Little 500 for a Jump-Start

Fiat 500s on the production line at Chrysler's assembly plant in Toluca, Mexico, on Nov. 8 Photograph by Susana Gonzalez/Bloomberg

Sergio Marchionne brought the peppy little Fiat 500 to the U.S. as part of a high-stakes bid to rescue Chrysler. Now Marchionne, the chief executive of both Fiat and Chrysler, is preparing to make another big gamble.

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